The mortgage CRM that gets smarter as AI gets smarter.
Built from the ground up to leverage intelligence — not just bolt it on.
Book a Demo See All Features →Most CRMs added AI as an afterthought — a text generator bolted onto old architecture. LenderSpark was designed from day one to leverage intelligence across your entire operation.
Everything you need to manage leads, close loans, and grow your business.
OpenAI-powered market analysis, behavior tracking, and communication quality scoring. Know who to prioritize.
One unified view of each contact across leads, loans, and communications. No more duplicate records.
Purpose-built for the mortgage process from initial contact through loan closing. Not a generic sales pipeline.
Gmail integration for email. Twilio for SMS. All in one system. No external tools required.
Stage-aware automation that knows where leads are and adapts automatically. Set it once, runs forever.
Track required documents per person. See what's missing at a glance. Auto-request documents.
Assign tasks to your team. Set due dates. Track completion. Never miss a follow-up.
Automatic PII protection, SMS guardrails, and complete audit trails. Enterprise-grade security.
Learn More →Dashboard with key metrics. Conversion rates. Pipeline velocity. Team performance. Always up-to-date.
The feature that changes everything. Intelligent automation that knows your mortgage pipeline.
Learn More →AI has access to your regional trends, customer interactions, and team best practices. Gets smarter over time.
Built for mortgage workflows from day one. Every feature designed for your operations.
Platform improves as AI models advance. When GPT-5/6 release, you get instant upgrades.
No Zapier. No external tools. All intelligence and automation built into the platform.
| Feature | Surefire/Total Expert | HubSpot Pro | Salesforce | |
|---|---|---|---|---|
| Leveraged AI Architecture | ✅ | ❌ | ❌ Bolt-on | ❌ Bolt-on |
| Native Automation | ✅ | ❌ (Zapier) | ✅ | ✅ |
| Stage-Aware Campaigns | ✅ | ❌ | ❌ | ⚠️ Complex |
| Mortgage-Specific | ✅ | ✅ | ❌ | ❌ |
| Setup Complexity | Easy | Medium | Hard | Expert |
Schedule a personalized demo and see how LenderSpark can help you close more deals with less effort.
Book Your DemoQuestions? sales@lenderspark.ai