Simple, Transparent Pricing

Enterprise-grade mortgage CRM without the enterprise price tag.

AI included in every plan. No hidden fees. No per-user upcharges.

Starter

$49/mo

Perfect for individual loan officers

Up to 3 users
All core CRM features
AI lead scoring
Email & SMS integration
Document management
Campaign automation
Lead & loan pipelines
Import wizard
Spark AI assistant
Email support

Get Started

Professional

$99/mo

For growing mortgage teams

Up to 10 users
All Starter features
Advanced campaign builder
Bulk operations & scoring
Lead distribution rules
Team analytics dashboard
Priority support
Custom training session

Get Started

Enterprise

Custom

For large organizations

Unlimited users
All Professional features
Dedicated account manager
Custom LOS integrations
White-label options
Realtor co-marketing portal
SLA guarantees
24/7 support

Contact Sales

Beta Partner Program

$29/mo

Lock in founding member pricing for 3 years. Get all Professional features, provide feedback that shapes the product, and talk directly to the team building it.

Join the Beta

Limited availability. Price locked for 3 years from signup.

What's Included in Every Plan

No nickel-and-diming. No "AI add-on" charges. Everything you need from day one.

AI Lead Scoring
Market-adaptive scoring that updates quarterly

Native Email & SMS
Gmail + Twilio built-in, no external tools

Campaign Automation
Stage-aware drip campaigns with AI builder

Document Management
Track, request, and manage loan docs

Spark AI Assistant
In-app AI trained on your system

Person-Centric CRM
One record per person, not per loan

Compliance Built-In
TCPA, CAN-SPAM, A2P 10DLC, audit trails

Import Magic Wizard
AI-powered CSV import, any format

Common Questions

Is there a setup fee?

No. Sign up, import your contacts, and start using LenderSpark the same day. We include a complimentary onboarding session with Professional and Enterprise plans.

Does AI cost extra?

No. AI lead scoring, the Spark assistant, AI campaign builder, and AI-powered import are all included in every plan at no extra charge.

Can I switch plans later?

Yes. Upgrade or downgrade anytime. No long-term contracts required.

What about SMS costs?

Twilio messaging costs are passed through at cost (typically $0.0079/message). We don't mark up carrier fees.

How does LenderSpark compare on price?

Total Expert starts around $300/mo. HubSpot Pro is $890/mo. Salesforce with add-ons runs $300-900/mo. LenderSpark delivers comparable (and often superior) mortgage-specific features at a fraction of the cost.